Alberto Ferreras is a writer, filmmaker and content creator known for HBO’s “Habla” documentary series, and author of the award winning novel “B as in Beauty”, published in Spain, Italy and the U.S.
Official Selection to Sundance 2015
Screenplay by Alberto Ferreras, Carlos Moreno and Diego Torres. Directed by Carlos Moreno. Based on the novel by Andrés Caicedo. Produced by Dínamo Films and Itaca Films.
“The Lessons” – Short Film Series
Written and Directed by Alberto Ferreras.
Photography by Alex Stikich. Sound design by Eduardo Larez. Black and White by Fred Trevino. Editing by Alberto Ferreras. Produced by The New Yorkian. Featuring: Shirley Rumierk, Frank Solorzano, Olga Merediz, Suzanne Di Donna, David Fraioli, Barbra Herr, Giovanka DeMedici, Ardes Quinn, and John David West.
“Cada Paso del Camino” – Documentary
Official Selection to The New York Latino Film Festival 2017
Directed by Alberto Ferreras. Produced by AARP. Photography by Alex Stikich. Production by Trina Bardusco. Editing by Alberto Ferreras.
Winner of the Mosaic Awards, New York Film Festivals Awards, Promax and Mark Awards
Directed by Alberto Ferreras. Produced by HBO. Photography by Henry Adebonojo. Production by Trina Bardusco.
Alberto Ferreras is a writer, filmmaker and creative consultant known for his award winning novel “B as in Beauty”—published in the U.S. Spain, and Italy—, and for “Habla”, a 14-part documentary series created for HBO Latino that has aired from 2003 until 2016. He is one of the creators of “El Perro y el Gato”, a bilingual children’s animated show for HBO Family, and “Madres y Comadres” the first web-novela produced by Kmart for the Hispanic market of the U.S.
Ferreras has directed advertising campaigns for Dish Latino, HBO, Cinemax, MetroPlus, Verizon Wireless, and Walgreens—among many others— and has directed branded content for AARP, P&G, and Time Warner.
He made his debut as a screenwriter with the feature film “Que Viva La Música” official selection to Sundance 2015. His documentary “Cada Paso del Camino” (2017) commissioned by AARP/D Expósito premiered at the NY Latino Film Festival and went wildly viral on Facebook reaching more than 7 million views, and over 9 thousand comments.
He currently working as a content curator for the Smithsonian Latino Center, and he is writing, directing and producing an independent short film series called “The Lessons” which has been presented at The Sedona International Film Festival, NY Latino Film Festival, Havana Film Festival, Outfest, Newfest and NY Shorts.
Ferreras started his career as writer and producer for MTV’s International show with Daisy Fuentes (1991 to 1993), and then became Executive Producer of HBO Creative Services (1993 – 2005) in charge of comercial campaigns, behind-the-scenes specials and short form content creation. As an independent director and producer he worked with Latino Media Works on several HBO specials of the Habla series.
In January 2015 he created his own company: The New Yorkian LLC.
Generating New Ideas
in two languages.
Bilingual projects with global sensibility.
Hundreds of stories in English and Spanish for the General and the Latino market.
Cups Of Coffee
my Latest Work
Independent content, branded content, corporate messages,
community based projects and more.
Award winning content
His work has been featured at the Sundance Film Festival, the Berlinale, Outfest, Newfest, The Sedona International Film Festival, The New York Latino Film Festival and the British Film Institute among others.
Clients and colleagues talk about Alberto Ferreras and his work
“Alberto Ferreras has captured artfully the vibrancy and breadth of what this community of artists has built over these ten years.”Jeff Bewkes
“B as in Beauty is perfectly witty, funny, and truly engaging. Pure escapism, yet strangely real… I couldn’t get enough of B.”Daisy Fuentes
“The standing ovation goes to all who have collaborated on the project but a lot of the credit goes to Alberto for bringing to life the agency’s vision to deliver a strong message for our community on behalf of our client”Daisy Expósito-Ulla
“B as in Beauty is a winner… a hilarious, bizarre, and poignant all-in-one wonderful read. I absolutely loved it. B as in Beauty is B as in Brilliant!.”Soledad O'brien